Alchimie is the « Éminence Grise » of the luxury industry, shaping strategic innovation and breakaway creativity to spearhead brands in today’s modern world.

The grey matter behind the “Éminence Grise” is Dom Leguay, Alchimie’s founder and dear leader to the Alchemists. She holds PhD’s in Literature and Semiology (psycho-analysis specialty). Culturally provocative, free-thinking, multi-entrepreneur and artist, she is a counter-cultural feminist and fashion trailblazer through her love for art. Images yield their secrets to her, revealing profound shifts. On the cusp of societal changes, Dom Leguay’s expertise and perspicacity have made her the oracle shepherding and honing brands at the behest of the most prestigious global luxury leaders.

As a corporate management developer and sensory expert specializing in innovative approaches, Bernard Nazaire has helmed leading businesses in Korea and France. Bernard is a seasoned traveler, artist and independent thinker, foregoing conventional studies to focus on brand culture and brands’ imaginary reach to express true appeal.
Bernard’s vision is collaborative, deriving change from shared experiences and expertise.

Our alchemists are Profilers: Ears to the ground, scouting, exposing, transforming blind-spots into untapped opportunities.
Our Culture is a melting pot of world travelers from Paris, Tokyo, Beijing, Boston, Berlin, Transylvania, West Indies, Venice, etc.
Our Alchemists’ dual strategic and creative Credentials include world renowned universities and art schools: Sciences Po Paris / Arts Décos /Beaux Arts/ Essec / Ecole Nationale Supérieure d’Arts de Paris Cergy / Sorbonne / IFM / Ingénieur / York University, Toronto / University of Copenhagen / Bunka Fashion College in Tokyo, etc.

International up-and-coming young artists, behavioral analysts, architects, pigment and color specialists, embroiderers, feather workers and textile experts, digital behavior specialists, ethnologists, neuroscientists, aesthetic morphology experts, video-game experts, philosophers, landscapers and organic farmers, mixologists, perfumers, synesthetes, mythologists, filmmakers, screenwriters and videographers, aesthetes and intellectuals.